Developing multi-channel outbound campaigns in an agency setting
At a Glance:
OR = Open Rates
RR = Response Rates
Sentiment = Sentiment Scoring
Apps = Appointments Booked
Snapshot of Rapid Growth — Aggregate Data Across 40(+/-) campaigns
Performance Improvement over 3-month period
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Managed portfolio facilitating lead-generation to $100M+ of closed deals.
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Partnered directly with clients ranging from managers to c-level executives, developed and executed multi-channel campaigns across 60+ verticals, building predictable pipeline and leveraging data to consistently improve outcomes.
Project Highlight: Email sequence samples & key results
*Biotech Analytics Client*
Multi-Channel Outbound Lead-Gen Strategy
*Biotech Analytics Client* an early-stage startup
Biotech & Pharma / Epidemiology
Objective: generate high-value interest & secure partnerships with major accounts
Overview
16 Touches Over 18 Business Days
Results
Open Rate - 17.4%
Reply Rate - 3.55%
Appointments Held - 14
Notable Wins - Deals Closed with the following:
Biotechnology Company - with revenue of $10.6B
Pharmaceuticals Company - with revenue of $3.3B
Biotechnology Company - with revenue of $350M
Pharmaceuticals Company - with revenue of $215.3M
Case Study Published
Client went into churn due to new appointments (& closed deals) saturating current capacity.
Email Wave 1
Are you among them?
Internal FWD technique (POC Value + ‘Why Me, Why Now, Why Care’?)
Subject Line: Invite for {Name}
Hi {Name},
Our CEO & Co-Founder (POC) would like to learn about your approach to bioinformatics and complex analytics at {Company}.
Talking with {Titles} in Biotech, we’re seeing that many companies are underutilizing their data—while also waiting around for that data to even be ‘ready.’
(POC) and her team here at *Biotech Analytics Client* help organizations like Client 1, Client 2, Client 3, and many others to overcome these challenges - She would like to have a brief conversation with you to see if we can help {Company} too.
Would you be open to accepting her invitation for a 15-minute call?
Best regards,
[SDR Signature]
---------Forwarded Message---------
From: (POC)
Date: {Custom}
Subject: see what you can do
To: {SDR}
{SDR} - Looking at {Company}: {Company Website}
Seems they would be a good fit - they might be interested in what we did for Client 1. I’d like to connect with them, specifically {Prospect Name} their {Prospect Title}.
Please take a look and keep me updated. Thank you.
[POC’s Signature]
Email Wave 2
Short & Sweet, Follow up
In-thread
Hi [Name],
Our CEO & Co-Founder (POC) asked me to invite you to a brief call.
Would you be open to a quick conversation to swap insights on bioinformatics and analytics?
At *Biotech Analytics Client* we help companies accelerate data-driven discoveries.
We’d love to know your thoughts.
Thank you,
[SDR Signature]
Email Wave 3
Challenge / Solution, Value Breakdown
Subject Line: Breaking bottlenecks
Research questions change quickly, [Name]. This is why at *Biotech Analytics Client* we help you bridge the gap between data & discovery—fast. We do this by combining our:
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Highly specialized, substantive expertise & decades’ experience
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Thoughtful automation & cutting edge technologies
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Agility & scalability
Ultimately, we deliver custom-tailored informatics - reducing false positives and giving you a true competitive edge.
Our CEO & Co-Founder (POC) would love to speak with you on a quick Zoom.
Would it make sense to see where your calendars match up? How's [day at time] or [day at time]?
[SDR Signature]
Email Wave 4
Why Me, Why Now, Why Care?
In-thread
Hey [Name], Reaching back because we’re looking for leaders with a mindset geared toward growth—I think you fit this description.
Client 2, Client 1, Client 4—these companies have already entrusted *Biotech Analytics Client* (and they’re thrilled with the results).
We’d like to explore a partnership with [Company] as well.
Would it be of value for you if you could decrease time to insights with automated and customizable report generation?
[Signature]
Email Wave 5
Your vision + compliment + show vs. tell
Subject Line: Data science capabilities at [Company]
{Noticed your track record/Insert short personalization if applicable}, [Name], and I’d imagine you have some creative ideas about harnessing novel approaches to expanding your bioinformatics expertise. If you’re not entirely certain about implementation, we’re here to help.
I’d love to tell you about the ‘how,’ but I think it’d be best for our CEO & Co-Founder to show you on a brief, 15-minute call.
How about {Day} or {Day}? Or, perhaps one of your colleagues would be a better fit for me to reach out to? Any feedback or guidance would be greatly appreciated.
Thank you,
[Signature]