Computer Doc

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Computer Doc is a mock business offering device support services. 

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The ad campaign introduces the service as one that’s reliable. The campaign utilizes Instagram and Facebook ads to connect with the consumer in the appropriate environment: while they’re using their devices. These are the devices that will inevitably malfunction. And this is where Computer Doc comes in. 

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This campaign doesn’t advertise pricing or special features. It grabs attention and builds brand awareness by communicating reliability. Because when someone’s device malfunctions, instead of doing their most extensive research they’ll go right to the provider they already know.