stronger than water
gear up
get ZOKE
stronger than water
************************
Your opponent isn't across the court. Whether you compete against others or against old times, you always battle the water's resistance.
************************
********************************
**********
**************************************************
Maximum comfort, Minimum drag
High performance rubberized gasket
gear up
get ZOKE
ZOKE
Zoke is a Chinese swimwear brand based in Shanghai. Their products are sold primarily in Asian markets and this advertisement series is a mock sketch to demonstrate an American market engagement campaign pitch.
This campaign is built on the notion that a swimmer's greatest battle is fought against the water's resistance. The swimmer must 'gear up' with Zoke apparel.
The print ads illustrate high-performance swim scenarios through high-intensity images. Juxtaposed against the untamed "gear up get ZOKE" tagline, these advertisements communicate the precision delivered by the hydrodynamic apparel products. A deployment of explosive energy, focused through the use of the Zoke product line, is a necessary formula for the competitive swimmer.
ZOKE
For the swimmer, your opponent isn't across the court. While you may compete against others, or against old times, you're battling the water's resistance.
No matter the stroke, your body drags through each pull. The only way to guarantee an optimum streamline is by gearing up with the right high quality materials against your skin.
Zoke provides a full-line of high performance, lightweight gear to fully-suit any swimmer.
**********************************************
Mako Hydro-tech
by Zoke
The Mako Hydro-tech is the fastest in its species.
We've engineered this high-performance model to minimize drag while maintaining an absolute leak-free seal with our newly constructed rubberized gaskets. Our high-grade rubber creates an extremely low surface energy, meaning you're streamlining right off the block. 180-degree vision lenses coated with our anti-fog non-wear varnish will keep your lane crystal clear. Built for racing, the Mako Hydro-techs will be your greatest asset in the fast lane.
get ZOKE
gear up
Features
-
Hydrodynamic design
-
Comfortable eye socket placement
-
180° panoramic lens
-
100% PVC free
-
100% latex free
-
rubberized gaskets
-
anti-fog coated
-
non-wear varnish
-
Sleek and mirrored exterior
-
Minimal profile
-
Silicon padding
-
3 adjustable nose clips
-
1 year limited warranty included
-
Zoke Guarantee
The Mako Hydro-Tech is a mock product offering a glimpse of Zoke's brand identity. The products are built for speed, allowing swimmers to become stronger than water. This requires both materiality and design optimized for movement against the water's drag.
Benefits
-
Minimizes your drag
-
Eyepieces provide optimal comfort
-
180° lens allows panoramic vision
-
Hypoallergenic
-
Zero-leak
-
Sleek profile
-
Built to last
-
Zoke Guarantee
Features do not equate to benefits. Each read differently, so here are examples of both, juxtaposed against one another.
Features describing the product and benefits describe the customer's advantages in purchasing.
