We're not suggesting you put down the fruit.
But if you do,
We've pretty much got you covered.
verve
CUSTOMIZED DAILY MULTIVITAMIN
—DELIVERED—
While Verve's initial target market in NYC is too busy commuting, working, and surviving the city to worry about vitamin supplements, they are health conscious. Salads for lunch; fast food never. Verve understands this tension and isn't trying to replace a healthy diet. Instead they compliment one.
Verve subway advertisements are viewed during the daily commute, as New Yorkers sip their breakfast smoothies and wonder what vitamins they might still be missing.
verve
Verve is a comprehensive multivitamin tablet concept I created and named as a mock supplement manufacturer and product.
The multivitamin is customizable, based on the customer's diet and/or doctor's recommendations, and the finalized product is a perfectly tailored tablet containing the ideal daily percentages of a broad list of vitamins.
Etymologically, the noun "verve" shows Old French roots, evoking notions of enthusiasm, special talent, and mental vigor. Phonetically, the monosyllabic name is refreshingly easy to pronounce. It feels actionable and condensed while maintaining elegance.
The ad campaign is designed for those who find themselves too busy to maintain a healthy diet and those who dutifully try. Both types idealistically have similar interests in their health. So, the campaign engages with both. While some may find comfort in Verve as a fallback, others will see it as the missing link to their nutritional regimen. Either way, Verve is promoting while complimenting healthy lifestyles.
With Verve, you won’t need not worry if you forgot that lunchtime banana.
CUSTOMIZED DAILY MULTIVITAMIN
—DELIVERED—
verve
We're not suggesting you put down the
green machine.
But if you do,
We've pretty much got you covered.
